How a Sydney Plumbing company Got 38 Quality Leads in 30 Days

From Leaky Leads to Booked Jobs
Industry

Plumbing Services

Services Used

Google Ads (Local Service Campaigns), High-Converting Landing Page, Call & Form Tracking Setup, Lead Qualification Funnel

Basic info

A trusted plumbing service provider in Western Sydney with over 8 years of hands-on experience in emergency plumbing, hot water systems, and blocked drain solutions. While the business had built strong credibility through local word of mouth, it lacked consistent lead flow and had no digital strategy in place. The owner was ready to grow but struggled to compete online against aggressive competitors with bigger ad budgets. They approached Ads by Local to finally take control of their lead generation and establish a solid online presence that drives real, measurable results.

Challenges
  • Low online visibility
  • Competitors domination
  • Inconsistent service inquiries
  • Limited digital expertise

Our Strategy

AdsByLocal executed a 6-step digital growth plan tailored for local service success.

1 . Local Intent Targeting

We ran Google Ads targeting suburbs with high service demand and used exact match keywords to capture bottom-of-funnel traffic.

2 . Mobile-First Landing Page

We built a quick-loading landing page tailored for mobile users with service highlights, trust badges, Google Reviews, and a simple “Book Now” form.

3 . Call-to-Action Optimization

We added sticky call buttons and WhatsApp chat to increase direct contacts from mobile devices.

4 . Competitor Gap Analysis

We audited top-performing competitor ads and reverse-engineered the strategy to outbid them during peak hours.

5 . Budget Split Testing

We tested different budgets across suburbs and optimized for the ones that delivered better cost-per-call below $22.

5 . Performance Tracking Setup

Integrated CallRail and Google Tag Manager to track every form fill, call, and even scroll behavior to improve conversion rates.

Process Timeline

From Planning to Performance: Our Step-by-Step Execution Timeline.
  • 1

    Week 1

    Onboarding, Competitor Research, Strategy Planning

  • 2

    Week 2

    Landing Page Setup, Ad Copy, Conversion Tracking

  • 3

    Week 3

    Ads Go Live, Budget Split Testing, Optimizations

  • 4

    Week 4

    ROI Review, Scaling Winning Campaigns

Result & Impact

Result / Impact

In just 30 days, the business saw a complete turnaround — from minimal online visibility to a steady stream of qualified leads. With 22 booked jobs, the campaign paid for itself within weeks. The client gained full control over lead flow, tracked every inquiry, and confidently scaled to nearby suburbs.

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Qualified Leads Generated in 30 Days

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Cost Per Lead Maintained

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Increase in Lead Volume in 30 days

Client testimonials

We are very proud of the service we provide and stand by every product we carry. Read our testimonials from our happy customers.

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