How a Roofing Business Got 76 Leads in Just 45 Days

More Inquiries, Less Waiting — Powered by Ads by Local
Industry

Roofing Services

Services Used

Google Ads (Search & Local), Conversion-Optimized Landing Page, Call Tracking & Form Automation, Budget Optimization & ROI Dashboard.

Business info

Based in Melbourne, this roofing contractor has over 10 years of experience delivering residential and small commercial roofing services. While known locally for quality work, they had never invested seriously in digital marketing. They partnered with Ads by Local to drive consistent inquiries and reduce downtime between jobs.

Challenges
  • Low visibility in key suburbs
  • Referral-only leads
  • No ROI from past ads
  • No system to track leads

Our Strategy

AdsByLocal executed a 6-step digital growth plan tailored for local service success.

1 . Local Suburb Targeting

We focused on tightly-defined local zones with high roof repair demand, allowing the client to dominate areas with minimal competition.

2 . Conversion-Focused Landing Page

We built a fast-loading page that clearly outlined services, credentials, and service areas — all optimized for mobile and local intent.

3 . Click-to-Call Optimization

Knowing that roofing is often an urgent service, we prioritized direct call buttons and call tracking setup to make it easy for users to take action.

4 . Budget Reallocation Based on Peak Times

We adjusted the ad budget weekly to match when roofing queries were highest (weather-related spikes, storm seasons, etc.).

5 . Weather-Triggered Ad Scheduling

We scheduled ads around stormy weather conditions to capture urgent roofing demand.

6 . Weekly Campaign Reviews

Ran weekly audits to adjust messaging, locations, and ad extensions based on performance trends.

Process Timeline

From Planning to Performance: Our Step-by-Step Execution Timeline.
  • 1

    Week 1-2

    Onboarding, competitor research, keyword map

  • 2

    Week 3–4

    Landing page design, Google Ads setup, tracking

  • 3

    Week 5–6

    Ads live, A/B testing headlines and call buttons

  • 4

    Week 7

    Budget scaling, suburb expansion, performance review

Result & Impact

Result / Impact

In just 45 days, the roofing business saw a surge in inquiries — including 76 qualified leads across multiple suburbs. They successfully booked over 40 roofing assessments, optimized their call process, and gained full visibility into their ad ROI. The owner is now planning expansion into neighboring areas with continued support from Ads by Local.

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Roofing Inquiries in 45 Days

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Drop in Cost Per Lead

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Boost in Call Answer Rate

Client testimonials

We are very proud of the service we provide and stand by every product we carry. Read our testimonials from our happy customers.

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