How an HVAC Company Grew to 57 Inquiries in 60 Days

Heating Up the Leads
Industry

HVAC (Heating, Ventilation, and Air Conditioning)

Services Used

Google Ads (Search & Local), Conversion-Optimized Landing Page, Call Tracking & Form Automation, Budget Optimization & ROI Dashboard.

Business info

A family-run HVAC company serving the Greater Melbourne area for over a decade, specializing in residential heating, cooling, and maintenance services. Despite strong local trust and referrals, lead flow was unpredictable and mostly offline. With no digital strategy or visibility, they needed a reliable partner to drive qualified leads and build a scalable marketing engine. Ads by Local stepped in with a performance-first, lead-generation plan tailored to HVAC seasonality and local intent.

Challenges
  • Zero online presence
  • Low leads in seasonal demands.
  • Poor lead quality from third-party.
  • No clarity on marketing ROI.

 

Our Strategy

AdsByLocal executed a 6-step digital growth plan tailored for local service success.

1 . Geo-Focused Campaign Rollout

Focused on high-density residential zones and seasonal service areas to capture intent-driven HVAC demand.

2 . Smart Conversion Funnels

Created a fast-loading landing page with separate flows for emergency vs. scheduled servicing to improve lead quality.

3 . Strategic Ad Scheduling

Optimized ad delivery during peak HVAC inquiry hours, especially weekdays between 8 AM – 7 PM.

4 . Tiered Budget Testing

Tested multiple budget slabs and scaled the most cost-effective setup while staying under target CPL.

5 . Lead Qualification Filters

Added service-specific dropdowns and urgency tags to forms, allowing the team to prioritize high-value calls.

6 . Weekly Campaign Reviews

Ran weekly audits to adjust messaging, locations, and ad extensions based on performance trends.

Process Timeline

From Planning to Performance: Our Step-by-Step Execution Timeline.
  • 1

    Week 1-2

    Research, Onboarding, Offer Structuring

  • 2

    Week 3–4

    Landing Page & Ad Build, Tracking Setup

  • 3

    Week 5–8

    Campaign Launch, Budget Testing, Live Optimizations

  • 4

    Week 9–10

    Review & Reporting, Strategy Scale-Up

Result & Impact

Result / Impact

The campaign delivered a consistent flow of leads, filling what used to be slow weeks with booked jobs. With 57 inquiries and 30+ jobs closed, the business saw a direct impact on revenue and operational efficiency. They’ve since added another technician and extended ad coverage to new postcodes.

0 +

Qualified Leads Generated in 60 Days

0 %

Decrease in Cost Per Inquiry

0 %

Increase in Call-to-Booking Conversion Rate

Client testimonials

We are very proud of the service we provide and stand by every product we carry. Read our testimonials from our happy customers.

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