How a Home Renovation Business Got 64 Inquiries in Just 45 Days

From low online presence to a steady flow of renovation leads
Industry

Home Renovation / Construction

Services Used

Google Ads (Search & Local), custom landing page, conversion tracking setup, call tracking, form integration, performance monitoring dashboard.

Business info

Based in Melbourne, this residential renovation specialist had over 10 years of hands-on experience but struggled with lead consistency online. Most clients came through word-of-mouth, and there was no digital system in place to track or scale inquiries. They partnered with Ads by Local to modernize their lead generation and finally get results from digital ads.

Challenges
  • Inconsistent renovation leads
  • Relying only on referrals
  • No online lead tracking
  • Limited experience with digital marketing

Our Strategy

AdsByLocal executed a 6-step digital growth plan tailored for local service success.

1 . Hyperlocal Ad Targeting

We focused on high-demand renovation suburbs in Melbourne and excluded areas that lacked homeowner density — ensuring every dollar was focused on real potential clients.

2 . Landing Page Built to Convert

Designed a sleek, mobile-friendly landing page with before-after images, credibility elements, and a strong call-to-action — reducing bounce rate and boosting inquiries.

3 . Performance-Based Optimizations

We monitored cost-per-lead daily and adjusted ad bids, times, and targeting based on real-time performance trends.

4 . Tiered Budget Testing

Tested multiple budget slabs and scaled the most cost-effective setup while staying under target CPL.

5 . Renovation-Specific Ad Messaging

The ad copy emphasized popular renovation services like kitchen, bathroom, and full home remodels — connecting directly with search intent.

6 . Weekly Campaign Reviews

Ran weekly audits to adjust messaging, locations, and ad extensions based on performance trends.

Process Timeline

From Planning to Performance: Our Step-by-Step Execution Timeline.
  • 1

    Week 1-2

    Planning, onboarding, local market research

  • 2

    Week 3–4

    Setup of landing page, Google Ads, and tracking

  • 3

    Week 5–6

    Ads go live, testing headlines and targeting

  • 4

    Week 7–8

    Results analysis, scaling best-performing ads

Result & Impact

Result / Impact

Within just 45 days, the business went from unpredictable leads to a consistent pipeline of serious inquiries. The clear tracking gave the owner peace of mind and confidence in ad spend. With 64 inquiries and several jobs already booked, they’re now planning to expand into new suburbs.

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Qualified Leads in 45 Days

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Decrease in Cost Per Lead

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Full-Home Projects Booked from Campaign Leads

Client testimonials

We are very proud of the service we provide and stand by every product we carry. Read our testimonials from our happy customers.

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