How a Dental Clinic Got 63 Patient Inquiries in 45 Days with Local Ads

Turning Clicks into Consultations
Industry

Dental / Healthcare Services

Services Used

Google Ads (Search & Local), Conversion-Optimized Landing Page, Call Tracking & Form Automation, Budget Optimization & ROI Dashboard.

Business info

Dr. Smiles Dental Clinic is a modern, family-focused practice located in Sydney, serving patients for over 10 years. With advanced equipment and a skilled team, their primary services include cosmetic and restorative dentistry. Despite local competition, they struggled with online visibility and lacked a strong lead generation strategy. They partnered with Ads by Local to drive consistent patient bookings through digital ads.

Challenges
  • Low footfall from online searches
  • Unclear ROI on past digital spends
  • Relied only on word of mouth
  • No way to track new inquiries

Our Strategy

AdsByLocal executed a 6-step digital growth plan tailored for local service success.

1 . Created a Conversion-First Landing Page

Focused on trust signals like reviews, credentials, and before-after photos. Reduced friction in booking with click-to-call and calendar integration.

2 . Geo-Targeted Search Campaigns

Ran hyperlocal campaigns targeting residential areas within a 7 km radius — where intent and accessibility were highest.

3 . Segmented Services by Intent

Separated emergency, cosmetic, and routine services into dedicated ad sets to match patient urgency and behavior.

4 . Set Up Call & Form Tracking

Installed dynamic call tracking and smart forms to measure every inquiry source and follow-up effectiveness.

5 . Optimized for Mobile Patients

Given high mobile traffic, the campaign focused on speed, map direction CTAs, and WhatsApp chat integration.

6 . Weekly Reporting & Continuous A/B Testing

Regular optimization based on performance data — including testing ad copy, headlines, and call-to-action buttons.

Process Timeline

From Planning to Performance: Our Step-by-Step Execution Timeline.
  • 1

    Week 1-2

    Discovery call, onboarding, audience research

  • 2

    Week 3–4

    Landing page design, campaign setup, tracking

  • 3

    Week 5–6

    Ads launched, real-time testing and optimization

  • 4

    Week 7

    Reporting, ROI analysis, planning for scale

Result & Impact

Result / Impact

In just 45 days, Dr. Smiles Dental Clinic began receiving a steady stream of new patient inquiries — many for high-value cosmetic procedures. The optimized local presence not only boosted bookings but also gave the clinic full control over marketing ROI. The results were clear and scalable.

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Qualified Patient Leads in 45 Days

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Lower Cost per Lead than Previous Campaigns

0 %

Increase in Phone Call-to-Booking Rate

Client testimonials

We are very proud of the service we provide and stand by every product we carry. Read our testimonials from our happy customers.

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