How a Local Electrician Booked 64 Jobs in 60 Days

Powering Up the Leads
Industry

Electrical Services

Services Used

Google Ads (Search & Local Services), Conversion-Optimized Landing Page, Call Tracking, Lead Form Automation, Budget Optimization & ROI Reporting Dashboard.

Basic info

VoltWise Electrical is a licensed and insured electrical services provider based in Tasmania, with 10+ years of hands-on experience. They handle everything from residential wiring to switchboard upgrades and emergency callouts. Although highly skilled, they had little digital presence and relied mostly on referrals. They partnered with Ads by Local to build a consistent stream of leads and grow their bookings through online marketing.

Challenges
  • Not enough calls from online
  • No digital marketing setup
  • Relying on repeat customers
  • Hard to track job sources

Our Strategy

AdsByLocal executed a 6-step digital growth plan tailored for local service success.

1 . Built a Service-Focused Landing Page

We created a professional page highlighting key services, certifications, and trust signals like emergency response and reviews. Booking was simplified with clear call-to-actions.

2 . Targeted Local Suburbs

We ran ads in high-density areas of Hobart where demand for residential and rental property electrical work was strong.

3 . Separated Urgent vs Routine Jobs

Campaigns were split between emergency callouts and scheduled installs — each with unique messaging to match customer intent.

4 . Call & Form Tracking Setup

Installed phone tracking and auto-form notifications to capture every inquiry and help the business measure return on ad spend.

5 . Optimized for Mobile Bookings

Prioritized fast-loading mobile UX and one-tap call buttons, ideal for customers searching mid-issue or from the job site.

6 . Weekly Data-Driven Optimizations

Reviewed ad performance weekly and adjusted bids, budgets, and messaging to increase qualified calls and reduce wasted spend.

Process Timeline

From Planning to Performance: Our Step-by-Step Execution Timeline.
  • 1

    Week 1-2

    Planning, onboarding, market research

  • 2

    Week 3–4

    Setup of landing page, campaigns, and tracking

  • 3

    Week 5–8

    Ads go live, A/B testing, optimizations

  • 4

    Week 9–10

    Review, scaling, expansion

Result & Impact

Result / Impact

In just 60 days, VoltWise received 64 qualified service requests — with the majority coming from targeted local suburbs. The business gained control over lead flow and now tracks every inquiry, helping them scale with confidence.

0 +

Qualified Leads in 60 Days

0 %

Reduction in Cost per Lead

0 %

Boost in Call-to-Job Conversion Rate

Client testimonials

We are very proud of the service we provide and stand by every product we carry. Read our testimonials from our happy customers.

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