How a Commercial Cleaning Business Landed 76 Inquiries in 45 Days

Simple ads. Smart targeting. Steady leads.
Industry

Commercial Cleaning

Services Used

Google Ads (Search & Local), high-converting landing page, call tracking integration, lead form automation, performance reporting dashboard.

Business info

CleanPro Facility Services is a commercial cleaning company based in Melbourne, Australia, with over 8 years of industry experience. They specialize in office, warehouse, and strata cleaning for businesses across Victoria. While known for reliable service and long-term contracts, they struggled with low online visibility and sporadic inquiries. The team chose Ads by Local to bring consistency, scale, and digital clarity to their lead generation.

Challenges
  • Low volume of inbound inquiries
  • Weak presence on Google
  • No system to track ad ROI
  • Relied heavily on referrals

Our Strategy

AdsByLocal executed a 6-step digital growth plan tailored for local service success.

1 . Hyperlocal Targeting by Business Type

We segmented campaigns by property type (office, industrial, medical) to ensure relevant messaging and better conversion intent.

2 . Mobile-Optimized Landing Page

Built a fast-loading landing page focused on trust (before/after images, testimonials) and easy inquiry actions (call, quote form).

3 . Conversion Tracking Setup

Integrated call tracking and form submissions into one dashboard to track every lead by source and time of day.

4 . Schedule-Based Ads

We ran ads during peak inquiry windows (early mornings and late afternoons), aligning with business customer behavior.

5 . Real-Time Budget Adjustments

Budgets were shifted weekly based on location performance, allowing better cost control and higher lead quality.

6 . Weekly Campaign Reviews

Ran weekly audits to adjust messaging, locations, and ad extensions based on performance trends.

Process Timeline

From Planning to Performance: Our Step-by-Step Execution Timeline.
  • 1

    Week 1-2

    Planning, onboarding, competitor research

  • 2

    Week 3–4

    Landing page setup, ad copywriting, tracking

  • 3

    Week 5–6

    Ads launched, testing multiple ad sets

  • 4

    Week 7

    Results analysis, scaling top-performing areas

Result & Impact

Result / Impact

In just 45 days, CleanPro saw a consistent rise in qualified inquiries. Many leads converted into long-term commercial contracts, and the business now has a reliable digital lead engine in place. The owner reported improved ROI visibility and less reliance on cold outreach.

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Qualified Inquiries in 45 Days

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Lower Cost per Lead Compared to Previous Campaigns

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More Call-Back Requests from Local Businesses

Client testimonials

We are very proud of the service we provide and stand by every product we carry. Read our testimonials from our happy customers.

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