How a Local Accounting Firm Secured 45 High-Value Clients in Just 45 Days
Balancing the Books — and the Leads
- No steady online inquiries
- Website not converting visitors
- Relying on word-of-mouth
- No tracking for leads or ROI
AdsByLocal executed a 6-step digital growth plan tailored for local service success.
1 . Designed a Trust-Building Landing Page
Created a clean, professional page with local proof points, client testimonials, and service benefits — built to convert small business owners.
2 . Hyperlocal Ad Targeting
Focused ads on business hubs within a 10 km radius, targeting startup-heavy suburbs with higher demand for accounting help.
3 . Service-Based Campaign Segmentation
Split campaigns for business tax, GST services, and bookkeeping to match the exact search intent of prospects.
4 . Setup of Form & Call Tracking
Every lead was tracked via smart forms and dynamic phone numbers, giving the client complete clarity on ad performance
5 . Mobile & Office-Friendly Conversion Paths
Made it easy for busy business owners to call or request a consult directly from their phone or desktop — no friction.
6 . Continuous A/B Testing and Optimization
We tested landing headlines, CTA buttons, and ad copy weekly, fine-tuning performance and reducing cost per lead.
From Planning to Performance: Our Step-by-Step Execution Timeline.
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1
Week 1-2
Onboarding, competitor research, strategy plan
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2
Week 3–4
Landing page design, ad campaign setup
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3
Week 5–6
Ads launched, live testing, performance tuning
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4
Week 7
Review, insights, plan for scaling
