How a Solar Panel Company Secured 103 Leads in Just 45 Days

Boosting inquiries with local search ads and a high-converting landing page
Industry

Solar Panel Installation

Services Used

Google Ads (Search & Local), Conversion-Optimized Landing Page, Call Tracking & Form Automation, Budget Optimization & ROI Dashboard.

Business info

Based in Brisbane, this solar panel installation company has over 10 years of industry experience. Known for quality installations and energy advice, the business had relied mostly on referrals and old directory listings. They partnered with Ads by Local to modernize their marketing and consistently attract leads from online searches.

Challenges
  • Inconsistent online leads
  • High competition in service area
  • No conversion tracking setup
  • Dependent on word-of-mouth

AdsByLocal executed a 6-step digital growth plan tailored for local service success.

1 . Local Search Domination

We set up hyper-targeted Google Search Ads with suburb-level targeting to dominate local search results and maximize reach within serviceable areas.

2 . Built for Conversions

We designed a professional, mobile-optimized landing page focused on clear service benefits, customer trust signals, and fast lead capture.

3 . Smart Tracking Setup

We integrated form tracking, call recording, and event analytics so the business could see exactly where leads were coming from.

4 . Weekly Campaign Reviews

Ran weekly audits to adjust messaging, locations, and ad extensions based on performance trends.

5 . A/B Ad Testing

We tested multiple ad variations to improve performance, reduce cost per lead, and attract higher intent inquiries.

6 . Lead Management Flow

All inquiries were automatically routed into a CRM-ready format, helping the team respond faster and close deals more efficiently.

From Planning to Performance: Our Step-by-Step Execution Timeline.
  • 1

    Week 1-2

    Planning, onboarding, keyword & location research

  • 2

    Week 3–4

    Landing page design, ad copy creation, tracking setup

  • 3

    Week 5–6

    Ads go live, testing ad creatives, performance tweaks

  • 4

    Week 7–8

    Optimize budget, scale campaigns, lead review session

Result / Impact

In just 45 days, the business saw a dramatic lift in qualified inquiries. Clear performance tracking gave the owner full visibility on ROI. With over 100 new inquiries, the team expanded service zones and hired new staff to keep up with demand.

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Qualified Leads Generated in 45 Days

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Lower Cost Per Inquiry Compared to Previous Efforts

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Increase in Quote-to-Installation Conversion Rate

Client testimonials

We are very proud of the service we provide and stand by every product we carry. Read our testimonials from our happy customers.

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